Shenita Rich, owner of “Care4u Home Care, received funds from the Northern Neck Nano Loan Program to grow her business. Care4U is a client of the UMW-SBDC Warsaw Office and a resident of the Northern Neck Enterprise Center (NNEC). The NNEC is a business incubation center established to help accelerate small company success in collaboration with the University of Mary Washington Center for Economic Development. According to Ms. Rich, “Care4U Home Care will offer personal care to clients in the comfort of their own homes.” Some of the services offered will include but are not limited to help with activities of daily light housekeeping, transportation to and from appointments, and preparing light meals. The UMW SBDC helped Ms. Rich complete and submit information to the Virginia Department of Licensure that, once approved, will allow her to provide the in-home services throughout the Northern Neck community.
The Northern Neck Enterprise Center is part of an overall strategy of the Northern Neck Chesapeake Bay Region Partnership to create an entrepreneurial ecosystem in the Northern Neck. It supports businesses in the early stages of organization to maximize chances of business success.
Lisa Hull of the Northern Neck Planning District Commission stated, “With the assistance of USDA-Rural Development and the Virginia Department of Housing & Community Development, the Northern Neck Loan Program is designed to assist new business owners such as Shenita Rich with Care4U Home Care, who are responding to needs in the community with high-quality professional care.”