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The University of Mary Washington Small Business Development Center Warsaw office will be offering the following workshops at the Rappahannock Community College Kilmarnock Center.
Material fee: $25 per workshop
Financial Plan –
When: Tuesday, April 23rd 10:00am-Noon
Registration deadline: April 19th
This topic introduces students to the initial steps necessary for writing up the Financial section of a Business Plan. Students are introduced to the importance of financial planning by understanding the difference between liquidity and profitability. They learn about the calculations implied in the different sections of an Income statement, and then practice building one on the basis of an existing template. Technology covered: LibreOffice Calc
Print Marketing
Tuesday, April 30th from 10am – Noon at RCC Kilmarnock Registration deadline: April 26th
This topic deals with the creation of print marketing materials for a small business. Students start by discussing the importance of having a corporate identity and the value of simple marketing materials for a company brand. They identify different types of print marketing materials that a small business can develop, be it for use in a particular campaign or in its ongoing marketing strategy. Students leave the class having taken note of all the steps they need to take in order to develop print materials for their own business: from defining their company identity and preparing and building all the necessary files, to getting them ready for printing and distribution.
Presentations
Tuesday, May 14th from 10am – Noon at RCC Kilmarnock Registration deadline: May 10th
This topic introduces students to ways of building effective presentations. Students start by discussing different ways of giving presentations and identify the pros and cons of various types of supporting materials. They identify things presenters should always be aware of when preparing a presentation, such as purpose and audience. They then talk about types of content that can be added to presentations, particularly electronic ones. Students learn how to insert the company logo onto all slides and practice adding animations and transitions between slides. They also explore features that can be of use when practicing giving a presentation or actually delivering it in front of a live audience.
Financial Graphs
Tuesday, May 21st from 10am – Noon at RCC Kilmarnock Registration deadline: May 17th
Effectively sharing financial information with potential customers, partners, lenders, and investors goes beyond crunching numbers. In this workshop, participants discuss and become familiar with the business and communication benefits of translating financial data into graphical format and learn how to use the graph-making functions of both open source and licensed electronic spreadsheet software. Technologies covered: Microsoft Excel 2010, LibreOffice Calc.
Basics of Marketing
Tuesday, June 18th from 10am – Noon at RCC Kilmarnock Registration deadline: June 14th
The Basics of Marketing topic introduces students to fundamental concepts within the sphere of
marketing and gives them the opportunity to apply those concepts to a real business case. Students
conduct a SWOT Analysis in LibreOffice Writer (www.libreoffice.org) thereby gaining knowledge in
marketing and acquiring word processing skills.
Basics of Operation
Tuesday, June 25th from 10am – Noon at RCC Kilmarnock Registration deadline: June 21st
The Basics of Operations topic introduces students to fundamental concepts within the sphere of operations and gives them the opportunity to apply those concepts to a real business case. Students do so by conducting a Supply Chain Analysis in LibreOffice Draw (www.libreoffice.org). This allows them to learn about operations and acquire basic skills with vector graphics.
Databases
Tuesday, July 16th from 10am – Noon at RCC Kilmarnock Registration deadline: July 12th
This topic introduces the concept of databases for storing business information in a centralized manner
and gives students the opportunity to practice building such a database. Students discuss the advantages of keeping business data integrated and accessible by all relevant parties. They explore the concept of relational databases, learning how information is organized in them. They think through all the different issues connected to building a series a tables and links between them that together make up a database. Students leave class with a full understanding of the benefits of a single, integrated database and understand the implications that its introduction would have for their company. Moreover, they leave with a complete picture of all the steps they would need to take in order to set up such a database in their own company.
Contacts & Scheduling
Thursday, July 25th from 1 – 3pm at Warsaw SBDC Registration deadline: July 22nd
This topic introduces students to electronic contact and time management software. Students start by discussing different non-electronic and electronic ways of managing contacts and appointments and the various inefficiencies that might exist in these approaches. As they identify the shared pieces of information that contacts and appointments might have, they are introduced to software that can help them manage their contacts and appointments in an integrated fashion. In the practical part of the topic, students learn how to manage contacts and appointments in Microsoft Office Outlook 2010 and Mozilla Thunderbird. They learn how to create and edit contacts, how to categorize them, and how to use advanced features such as Mail Merge
