Print Marketing

This seminar deals with the creation of print marketing materials for a small business. Students start by discussing the importance of having a corporate identity and the value of simple marketing materials for a company brand. They identify different types of print marketing materials that a small business can develop, be it for use in a particular campaign or in its ongoing marketing strategy. In the practical part of the topic, students learn how to create a professional-looking double-sided folding leaflet from scratch. They practice inserting and formatting various types of content such as pictures and text. They work on the graphics, adding color palettes and a logo. They see how to prepare the leaflet for printing and how to reuse it as a template for future campaigns.

Date

Time 

Location 

January 20th 9:00am – 11:00am Northern Neck Business Enterprise Center

Please register here 

 

Fee: There is a non-refundable materials fee of $30.
Deadline The registration and payment should be in the office by Friday before the Seminar.
Registering: The fee and registration form must be in the Warsaw office on or before the deadline date January 15th, 2016. Make check or money order payable to “UMWSBDC”. Mail to: UMWSBDC, PO Box 490, Warsaw, VA 22572. If you prefer to pay with cash, please come to the Warsaw office during the following office hours: 8 a.m. to noon or 1 to 5 p.m. Monday through Friday.
Where: Northern Neck Business Enterprise
Contact: If you have any questions, please contact the Warsaw Office at 804-333-0286, 800-524-8915, or by email bhaywood@umw.edu.