Best Practice Go-to- Market Planning, Execution, Management and Measurement for Government Contractors


The U.S. Government market comprises of nearly 90,000 separate governmental entities: 3,034 Counties; 19,429 Municipalities; 16,504 Townships; 35,052 Special District Governments; 13,506 School Districts; 512 Native American Nations; 50 States; a District of Columbia; six U.S. Territories; and one huge Federal Government that spend $3.5 trillion annually on people and programs, on products and services … More than 780,000 contractors are registered to chase those many dollars … Make sure your company’s “chase” is on the right course and speed.

Topics covered include Best Practices for …

  • Identifying Business Problem / Opportunity
  • Situational Analysis (Strengths / Weaknesses / Opportunities / Threats)
  • Solution Offering (Products / Services)
  • Target Market (Industry / Segment), Knowledge and Dynamics
  • Competitive Environment
  • Positioning
  • Launch Marketing Strategies
  • Launch Goals and Metrics / Demand Projections

Fee: $75.00
Time: 8:30AM to Noon
UMW Center for Economic Development
1125 Jefferson Davis Hwy. Suite 400
Fredericksburg, VA 22401
(540) 654-1383




Payments are non-refundable. For more information, please contact the UMW SBDC office at (540) 654-1383.

Speaker Biography:

Kevin P. Young is a long-time, Washington, DC-based resource as a Professional (IBM Federal, Unisys, SAIC); Consultant (Capgemini, CSC / CSRA, Deloitte, Deltek, ITT / Harris, Leidos); Adjunct Professor (George Mason University’s School of Business); and Thought Leader (Government Market Master™ Executive Education Program). Since “Bush #41,” he has helped Federal Contractors of all shapes, sizes and disciplines to survive and thrive in the U.S. Federal Government Contracting marketplace – and win business at the Departments of Defense, Energy, Health and Human Services, Homeland Security, Justice, State, Treasury and Veterans Affairs; plus NASA, Small Business Administration, and U.S. Postal Service. State clients include Pennsylvania, Texas and Virginia. Industry honors have included the IBM Outstanding Achievement in Marketing Award, IBM Award of Excellence, and (as IBM site team) Malcolm Baldrige National Quality Award. Mr. Young has presented and/or provided training to the British Embassy’s Department for International Trade; Eagle Point Funding (Israel); Embassy of Spain’s Economic and Commercial Office; Federal News Radio (WFED 1500 AM); immixGroup’s Government IT Sales Summit; State of Colorado Work-Based Training via U.S. Workforce Innovation and Opportunity Act (WIOA); United Arab Emirates (UAE) Embassy Trade and Commercial Office; U.S. Pan Asian American Chamber of Commerce (USPAACC); and Virginia Procurement Technical Assistance Program (PTAP) via George Mason University (GMU) Enterprise Center.