Fredericksburg, VA: The University of Mary Washington Small Business Development Center hosted its first blogging seminar on Tuesday, July 30 to a full room.
The seminar focused on the benefits to small businesses of adding blog posts to their marketing mix to improve SEO and drive traffic to a business’s website.
Takeaways from the seminar included how to optimize websites for search engines, the need to create a content calendar, how to write blog posts that bring higher visibility in search engines, and ways to increase your reputation as an authority in respected fields.
The speaker, Corinne Schmitt, owner of Wondermom Wannabe, is a professional blogger and SEO expert. She began blogging in 2013, writing what she wished she had known when starting out as a new parent. Her blog quickly gained subscribers and she started to focus her efforts on topics she knew and were of interest to her readers.
Corinne shared that the key to her success was writing for the enjoyment. She adds “Blogging is a great business as long as you give up the notion of making money.” Solely focusing on making money is a quick way to burn out by becoming frustrated if results don’t yield success straight away.
“Corinne shared valuable information that relates to today’s trends in small business marketing,” says Susan Ball, Director the UMW SBDC Fredericksburg office. “It will benefit all of the business owners who attended the seminar.” The UMW SBDC works diligently to offer classes that clients and attendees request and ones that reflect the needs of small business owners.
The University of Mary Washington Small Business Development Center (UMW SBDC) is a resource center that provides assistance to the small business community via management training, industrial and demographic research, and confidential one-on-one consulting with two offices located in Fredericksburg and Warsaw.
Check out upcoming seminars and Workshops provided by the UMW SBDC here.
UMW Center for Economic Development
The University of Mary Washington Center for Economic Development is in the College of Business, an AACSB accredited business school. The Center for Economic Development operates the UMW Small Business Development Center, the UMW EagleWorks Business Incubation Center, the Government Contracting Assistance Center, and StartUpUMW. The Center is located at the Eagle Village Executive Offices. Learn more at https://economicdevelopment.umw.edu/.