5 Steps to Determine your Market Potential
Market potential is a crucial element in the business planning process. It will help you estimate the amount of money …
Four Ways to Express Appreciation to Your Employees during the Holiday
There’s no question that this has been a tough year for everyone. It seems that as soon as we see …
Tips to Stay Ahead of Recruitment & Prevent the Great Resignation
According to the Job Turnover and Labor Survey from the U.S. Bureau of Labor Statistics (Oct 24, 2021), over 4.2 million Americans quit their jobs in August …
Tips to Make Your Cash Register Ring for the Holidays
The Holiday Season is almost here. For some consumers and retailers, it has already arrived. Below are a few tips …
Marketing & The Sales Funnel explained: reach the right people at the right time
Most salespeople and marketers are familiar with the ‘sales funnel’. The sales funnel is a model that represents the customer …
Deciding on Business Name
You settled on a great business idea. Now what will you name your company? It’s important to take the time to choose …
Eagle Innovation Business Pitch Competition Awards $3,500 to Student Entrepreneurs
“What is your business idea? What problem will you solve? Who is your target customer?” On April 15, thirteen student entrepreneurs …
Engaging UMW Students as Interns
UMW students possess many natural and learned skillsets that can be great assets to small, growing, and large companies. As ‘digital natives’, they …
Creating a Logo: A 7-Step Guide
“You never get a second chance at a first impression”. Successful companies build brands that attract the right customers and inspire …
How to Incorporate Lean Startup Principles in your Business
A decade ago, the Lean Startup movement generated much buzz in the startup world and companies and entrepreneurship curricula began …
StartUpUMW Students Grow their Business: Sunnyside Supply Co.
At a time when college graduates and aspiring young professionals are facing significant challenges in the job search, two UMW …